Launch kit, step 3 of 5
ChatGPT Ads Cost Calculator
Estimate what ChatGPT Ads could bring in for your budget, and what each lead, booked call or sale would cost.
Adjust the assumptions
Your estimate
Clicks
250
Leads
20
Customers
6
Cost per lead
$50.00
Cost per customer
$166.67
Revenue
$3,000
Return on ad spend
3.00x
How long until you'll know
About 4 weeks
Time for each of your 3 ad groups to reach about 5 leads at this budget, enough for a first read on what's working.
You break even if a customer costs less than $500.
| If CPC is | Clicks | Customers | Cost per customer | ROAS |
|---|---|---|---|---|
| CPC 25% lower ($3.00) | 333 | 8 | $125.00 | 4.00x |
| Your CPC ($4.00) | 250 | 6 | $166.67 | 3.00x |
| CPC 25% higher ($5.00) | 200 | 5 | $208.33 | 2.40x |
Estimates only, based on your inputs. Track your real numbers once ads are running. How to track cost per booked call
How to use
- 1
Pick your business type. Choose leads and booked calls if customers contact you first, or online sales if they buy on your site.
- 2
Enter your numbers. Swap the defaults for your real budget, conversion rates and customer value.
- 3
Read the break-even line. If a customer costs less than they're worth to you, the ads can pay for themselves.
- 4
Test the CPC range. Check the table to see how results shift if clicks cost more or less than you expect.
FAQ
How much do ChatGPT Ads cost?
You set your own budget. OpenAI's minimum is $25 a day, and you pay for clicks. Industry reporting put typical starting costs per click at about $3 to $5, but yours will vary by industry and competition.
Where do the conversion rates come from?
They're defaults you should replace with your own. Use your website's current click-to-lead rate and your sales team's close rate for the most useful estimate.
What's a good cost per customer?
Anything below what a customer is worth to you. If a customer brings in $500, you break even when getting one costs less than $500. Lower is profit.
Big Hint early access
See which ChatGPT ads book calls
- Connects ChatGPT Ads to your CRM (GoHighLevel or Zapier)
- Compares ad groups on leads and booked calls, not just clicks
- Founding rates for the first agencies and brands