What does Big Hint do?

Big Hint connects ChatGPT Ads to your CRM and lines up leads and booked calls by ad group, next to spend and clicks.

Can I use it for multiple businesses or clients?

Yes. Track results and review recommendations for your business or your clients in separate accounts.

What is a Big Hint Campaign?

Big Hint's way of structuring a standard ChatGPT Ads campaign: one ad group per context hint, so you can compare ad groups on leads and booked calls next to spend and clicks. It's not a separate OpenAI ad format, and spend per hint isn't guaranteed to be equal.

Does Big Hint change my ads automatically?

Not without you. Big Hint recommends changes; you approve them, and Big Hint applies them to your ChatGPT Ads account. Every change is logged and can be undone.

GoHighLevel connects directly. Other CRMs connect through Zapier.

Is it for agencies or brands?

Both. Brands get tracking and recommendations for their own ChatGPT Ads. Agencies also get multiple clients, prospect audits and white-label reports.

Plans start at $99/month for brands and $199/month for agencies. Founding members get 30% off for life. We never charge a percentage of ad spend.

Who owns the data and ad account?

You own the data and ad account for your business or your clients. Big Hint reads data to measure results.

Can Big Hint see ChatGPT conversations?

No. Big Hint uses campaign reporting from OpenAI's Ads API and outcomes from your CRM, not private conversations.

Can I build campaigns in Big Hint?

Yes. Describe the business and Big Hint drafts a Big Hint Campaign with hints and ads for you to review.

Do I need my own ChatGPT Ads account?

Yes. Big Hint connects to your ChatGPT Ads account (or your clients'). You keep ownership of the account and data.

How does conversion tracking work?

Big Hint connects your CRM (GoHighLevel directly, others through Zapier) so leads and booked calls line up with the ads that drove them. Use our free OpenAI Pixel Checker to confirm the pixel is on your site.

ChatGPT Ads software for agencies and brands

Find the ChatGPT ads that bring in customers.

See which ads drive leads, booked calls and sales, what each one costs, and where to move your budget next.

New to ChatGPT Ads? Plan your first campaign free →

From the founder of PPC Entourage, acquired by Carbon6. $50M+ in ad spend managed.

Built by Mike Zagare, creator of PPC Entourage (acquired by Carbon6) About Mike

Summit Plumbing & Heating · Campaigns · By hint

Your big hint

HintVerdictCost / booked call ↑Rec. bid

Find a licensed plumber for a bathroom remodel

Average$119.31–

Get a quote for a new water heater

Underperforming$220.00$2.50

Find a plumber for a burst pipe tonight

Leading$32.18$5.20

Schedule an AC tune-up before summer

Average$90.00$3.75

Compare furnace repair vs replacement

Leading$50.36$4.55

Why ChatGPT Ads

Your customers are already asking ChatGPT. Be there while they decide.

People use ChatGPT to research, compare and choose who to hire or buy from. ChatGPT Ads put your business in those conversations, as a labeled ad below the answer.

My pipe just burst under the sink. Who can come out tonight?

Shut off the water at the main valve to limit the damage. Then look for a licensed emergency plumber nearby who can come out tonight.

Summit Plumbing & HeatingSponsored

Emergency plumber, here tonight

Licensed local plumbers with upfront pricing. Book a visit tonight.

Illustrative example. Business is fictional. Actual ad appearance may vary.

people use ChatGPT every week: 1.2B+[5]
use the free plans, where ads appear: 81%[1]
higher conversion rate than other referral traffic: 1.5×[2]
annual ad run rate within months of launch: $1B+[1]

More than 600 advertisers in March. More than 100,000 have run ChatGPT Ads by October, in 89 countries.[4][5] How we source statistics

A new channel is a new opportunity. Big Hint shows you whether it's paying off.

Find a plumber for a burst pipe tonight
Best limo for a Vegas anniversary dinner
Compare tankless vs tank water heaters
Which CRM is easiest for a small sales team?
Find a family dentist taking new patients
Running shoes for flat feet under $150
Get a quote for a new roof
Party bus for 18 people this Saturday
Find a plumber for a burst pipe tonight
Best limo for a Vegas anniversary dinner
Compare tankless vs tank water heaters
Which CRM is easiest for a small sales team?
Find a family dentist taking new patients
Running shoes for flat feet under $150
Get a quote for a new roof
Party bus for 18 people this Saturday

Questions like these are where ChatGPT Ads appear.

How it works

From ad data to better decisions in three steps.

See it in 30 seconds: from a ChatGPT question to a booked call.

1
Connect
Bring in your ChatGPT Ads data and your CRM, so leads and booked calls line up with the ads that drove them.
ChatGPT AdsYour CRMCustomers
2
Test
Big Hint builds a campaign around the questions your customers ask ChatGPT, with each key question in its own ad group.
Campaign: Home repairsRecommended
- Burst pipe plumberOwn ad group
- Furnace repair costOwn ad group
- New water heater quoteOwn ad group
3
Optimize
Get clear recommendations. Approve the ones you want and Big Hint applies them to your ChatGPT Ads in one click.
Raise bid on burst pipe groupApprove
Pause water pressure hintApprove

Know what's driving results.

Connect ChatGPT Ads to the leads, booked calls and sales in your CRM. Track cost per result, goals and pacing in one place.

Leads, booked calls and revenue pulled from your CRM
Goals with on-track and off-track status
Monthly budget pacing with a projected month end

Advertisers who track conversions properly see 57% more conversions credited and a 28% lower cost per acquisition (observational, per OpenAI).[3]

Performance

Performance by day

The Big Hint Campaign

Discover what's working. Do more of it.

See which customer questions bring in customers and which waste spend, with a recommended bid for each. Describe the business in one sentence and Big Hint writes the context hints and matching ads, one ad group per hint.

Leads and booked calls by ad group, next to spend and clicks
Verdicts: Leading, Average, Underperforming
Recommended bids based on your target cost

Campaigns · By hint

Less guesswork. Better decisions.

Every recommendation says what to change and why. You approve it, and every change is recorded.

The exact change, before and after
Approve and apply in one click, with undo
Full change history for every account

Change history

Approvals

See where any business stands in ChatGPT.

Ask ChatGPT the questions customers ask and see who it recommends today, competitors included. Use it to plan your ads, or to open a conversation with a prospect.

Who ChatGPT recommends, by market
Where your business or your clients rank
A ready-to-share audit for the pitch

Based on ChatGPT's regular answers. Ads never change those answers.

Prospect audit · Plumbers in Mapleford

Who ChatGPT recommends

Sample audit with fictional businesses in a fictional town

1Lakeview PlumbingRecommended in 9 of 10 answersTop
2Cedar Street PlumbingRecommended in 7 of 10Strong
3Harbor Pipe & DrainRecommended in 4 of 10Mid
4Summit Plumbing & HeatingRecommended in 2 of 10Your prospect
5Maple Grove PlumbingRecommended in 1 of 10Low

Reports people actually read.

Clear reports on results, what changed and what's next. Less time in spreadsheets.

Your agency name on every report
Top hints, changes made, next steps
Ready to share each month

October report · Summit Plumbing & Heating

Your AgencyOctober 2026

Booked calls

138

Leads

$22.07

Cost per lead

Big Hint

Top hint: Find a plumber for a burst pipe tonight: 15 booked calls at $32.18
What we changed: Raised 2 bids, paused 2 hints with no bookings
What's next: Test new hints around same-day emergency repairs

Alerts in the app

Team roles and client access

Who it's for

One tool, whether you run ads for yourself or for clients.

For brands

See which ChatGPT ads bring in leads, booked calls and sales
Know what each customer costs you
Get clear recommendations on what to change next
Check who ChatGPT recommends in your market

For agencies

Command center: every client's campaigns and hints in one table. Filter (e.g. spending with no clicks in 7 days), then pause, resume or change budgets across accounts at once.
Recommendations and approvals for each client
Monthly reports ready to share with your agency name
Prospect audits to open your next sales conversation

Clients

Every client in one place. Sample data.

Pricing

Simple pricing. Never a percentage of your ad spend.

Founding members get 30% off for life.

Business

$99/month

1 brand.

Business Plus

$249/month

Up to 3 brands.

All plans include Big Hint Campaigns, CRM tracking, recommendations and reports.

Works with

ChatGPT Ads

Big Hint is not affiliated with OpenAI.

Fair questions

Get ahead of the next ad channel.

We're opening Big Hint to a small group of founding agencies and brands. Get early access, help shape the product, and lock in founding rates.

What happens next

1We read every request ourselves.
2We email you when your spot opens.
3We set up your account with you.

Your data stays yours

Your data and ad accounts belong to you. We never sell or share them.
Nothing changes in your ad account without your approval.
Team access by role, so each person only sees what they should.
Hosted on Supabase, encrypted in transit and at rest.

Big Hint early access

See which ChatGPT ads book calls

Connects ChatGPT Ads to your CRM (GoHighLevel or Zapier)
Compares ad groups on leads and booked calls, not just clicks
Founding rates for the first agencies and brands

Or plan your first campaign free